Made in America

Three Creative Ways to Promote Your Book

When it comes to promoting your book, you have to think outside-of-the-box and come up with creative ways to get your work in front of the eyes of people that matter.

In the past, we’ve given you promotional tips via social media, radio interviews and various other events. In this blog, we’re adding on to the list and providing three creative ways to promote your work.

Get social.

Let’s say that you’ve established a presence on Facebook. You’ve been working tirelessly to create content that shows who you are as a person and an author, you’ve documented your journey, teased your work and now, you want to encourage your readers to join in on the efforts. A great way to promote your book is by encouraging your audience to do it for you! Urge your followers to share pictures of them holding your book. By doing so, you’ll be engaging with your community and tapping into their audience because your book will be on display to them as well.  When people participate, be sure to give them credit and repost their pictures on your page to acknowledge them for taking the time out of their day to do something for you.

Get blogging.

We mentioned before that it’s great to find writing friends who can help refine your craft and grow as an author. In the same vein, lean on these friends and consider guest posting on their blogs and vice versa. Not only will you be tapping into their audience, but, you’ll also be able to subtly promote your book and get your work and your name in front of a brand-new group of people. Don’t have a blog? Don’t worry – we can help you get your blog up and running with these helpful tips.

Get involved.

If you already have a LinkedIn page, great! If not, here’s a simple step-by-step guide on how to maximize your profile once it’s created.  Beyond your LinkedIn profile, another way to make the most of this social platform is to contribute your ideas and writing advice to groups on LinkedIn. Use the search tool to do some digging and uncover groups of people who are interested in your genre and niche. Once you’ve located a group, join it and get involved! Keep in mind that LinkedIn is a professional network so while you’ll want to stay true to yourself; you’ll want to write in a way that shows your expertise on a particular subject matter. Articulating your knowledge through well thought-out responses will help you gain credibility and in turn garner attention for you and your book.

If you’ve been looking for new and innovative ways to avoid overtly promoting your book and are focusing your efforts on finding the means to spread the word in a more subtle way, keep these three tips in mind and use them as a guiding force along your promotional journey.

Copyright Dorrance Publishing, 2017

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