Book Promotion Services
Our book promotion services are designed to help authors expand their reach, connect with potential readers, and build momentum for their books. To learn about the promotional strategies available for your book, schedule a consultation with one of our Publishing Services Consultants for personalized recommendations.
The Dorrance Promotion Approach
Dorrance authors can choose from a wide range of publishing and book promotion services to meet their needs and budgets. Options range from book distribution through Ingram and Amazon with limited promotion to Prime-level promotion featuring a book trailer, a professional author website, an Amazon marketing campaign, and social media book review outreach.
Dorrance Promotion Options
Standard Promotion
A foundational promotion bundle designed to introduce your book to potential readers and build early visibility.
Featured in the Dorrance Bookstore for no fewer than 10 days
Author Spotlight Email (design, creation, and deployment to Dorrance subscribers)
Local Bookstore Outreach via Email (to stores appropriate for your genre/market)
And more…
Plus Promotion
Includes everything in the Standard Package, with additional features to expand your potential reach and enhance your author branding.
Storytelling Tour + Author Photo Shoot at Dorrance headquarters in Pittsburgh, PA
Expanded Bookstore Outreach (email + follow-up phone outreach)
Social Media Book Review Outreach to up to 50 accounts on Instagram, TikTok, and/or Facebook
Audio Book Trailer (created and shared on Dorrance’s YouTube channel)
Amazon Promotion Campaign
- And more…
Prime Promotion
Our most robust promotional offering—ideal for authors seeking maximum exposure and outlets for multimedia marketing. The Prime Package includes everything in the Plus Package plus the following.
Video Book Trailer (professionally created and posted on Dorrance’s YouTube channel)
Author Website (designed and built to showcase your work)
Professional Reviews (Access for your book to be submitted to Midwest Book Review and Kirkus Indie Review)
- And more…
Pre-Launch Campaign
The Pre-Launch Campaign is designed to provide potential visibility for your book before it officially hits the market. This package can be added to any Dorrance Publishing Plan and helps authors get the word out about their book through a coordinated giveaway campaign, personalized guidance for setting up author events, an on-camera reading to introduce your story to potential readers, and more.
Already Published?
Publishing your book is just the beginning of the journey. For authors who are already published—independently or through another publisher—Dorrance offers flexible promotional services designed to increase visibility, reach potential new readers, and extend your book’s lifespan. No matter where your book began, our team is here to support the next chapter of your publishing journey.
Indie Author Promotion Options
Starter Promotion
Designed for self-published or previously published authors looking to establish or refresh their book’s promotional foundation.
Social Media Starter Kit with custom graphics ready to share on your social media accounts
Press Release for online distribution
Local Bookstore Outreach via Email to stores appropriate for your genre/market
And more…
Pro Promotion
Builds on the Starter Package with expanded outreach and audio-focused promotion.
Expanded Bookstore Outreach (email + follow-up phone outreach)
Social Media Outreach to up to 50 accounts offering book review copies
Audio Book Trailer (created and shared on Dorrance’s YouTube channel)
Digital Author Postcard with QR code linking to your book’s listing
- And more…
Elite Promotion
Includes everything in the Starter and Pro Packages, plus premium promotional tools designed to provide the widest array of promotional tools that we offer.
Video Book Trailer (professionally created and posted on Dorrance’s YouTube channel)
Author Website (designed and built to showcase your work)
Podcast Promotion (promotional ad run through Spotify)
- And more…
Author Websites, Book Trailers, Plushies, & More
Take your author platform to the next level with our book promotion services. Add a professional author website to any Dorrance Publishing plan, or choose à la carte options like book trailers, professional reviews, and custom author merchandise—including T-shirts, bookmarks, and plush toys.
Browse Additional Author Services
Bring your book to life with professionally produced audiobook options. We create audiobooks for Dorrance authors and self-published authors, offering Text-to-Speech, Author Narration, and Professional Voice Talent Narration.
Get expert insight before you commit to a full publishing package. The Pre-Publishing Report provides a preview of your book’s potential with preliminary cover art, sample interior pages, back-cover summaries, and a copyright title search. Ideal for authors who want professional guidance and a clearer vision of their book’s future.
Enhance your book with mechanical editing, custom cover design, and interior layout—professional, à-la-carte services designed to elevate your manuscript without committing to a full publishing package.
Transform your ideas into a finished manuscript with the help of a professional ghostwriter who captures your voice, story, and vision with clarity and impact.
Work one-on-one with an experienced writing coach who guides you through structure, pacing, and storytelling to help you strengthen your manuscript and stay motivated.