Step 3: Promotion
Promotion is the stage where your book is introduced to potential readers and begins building visibility across multiple channels. We offer a variety of book marketing and promotional tools designed to help you boost discoverability, strengthen your author presence, and share your story with new audiences. From social media outreach and Amazon promotion to author websites and book trailers, we equip you with tools that make this phase exciting and dynamic as you begin spreading the word about your book.
Our Promotion Process
Our promotion process helps you share your book with readers through intentional, author-focused marketing support. The first step is connecting with a publishing consultant who will learn about your book and offer options for promotion services that fit your budget. From there, you can explore a range of campaigns designed to help build visibility and give a public voice to your book.
Dorrance Promotion Options
Standard Promotion
A foundational promotion bundle designed to introduce your book to potential readers and build early visibility.
Featured in the Dorrance Bookstore for no fewer than 10 days
Author Spotlight Email (design, creation, and deployment to Dorrance subscribers)
Local Bookstore Outreach via Email (to stores appropriate for your genre/market)
And more…
Plus Promotion
Includes everything in the Standard Package, with additional features to expand your potential reach and enhance your author branding.
Storytelling Tour + Author Photo Shoot at Dorrance headquarters in Pittsburgh, PA
Expanded Bookstore Outreach (email + follow-up phone outreach)
Social Media Book Review Outreach to up to 50 accounts on Instagram, TikTok, and/or Facebook
Audio Book Trailer (created and shared on Dorrance’s YouTube channel)
Amazon Promotion Campaign
- And more…
Prime Promotion
Our most robust promotional offering—ideal for authors seeking maximum exposure and outlets for multimedia marketing. The Prime Package includes everything in the Plus Package plus the following.
Video Book Trailer (professionally created and posted on Dorrance’s YouTube channel)
Author Website (designed and built to showcase your work)
Professional Reviews (Access for your book to be submitted to Midwest Book Review and Kirkus Indie Review)
- And more…
Author Websites, Book Trailers, Plushies, & More
Take your author platform to the next level with our book promotion services. Add a professional author website to any Dorrance Publishing plan, or choose à la carte options like book trailers, professional reviews, and custom author merchandise—including T-shirts, bookmarks, and plush toys. These creative tools help you build buzz, stand out, and connect with potential new readers.
Pre-Launch Campaign
The Pre-Launch Campaign is designed to build excitement and visibility for your book before it officially hits the market. This package helps authors generate early buzz through a coordinated giveaway campaign, personalized guidance for setting up author events, an on-camera reading to introduce your story to potential readers, and more. By creating momentum ahead of release, the Pre-Launch Campaign gives your book a strong start and helps you establish a presence as an author from day one.
Browse Additional Author Services
Bring your book to life with a professionally produced audiobook. We create audiobooks for Dorrance authors and self-published authors, offering Text-to-Speech, Author Narration, and Professional Voice Talent Narration.
Boost your book’s visibility with customizable promotion options designed for both Dorrance authors and self-published authors seeking extra support. Our services include Social Media Book Review Outreach, Author Websites, Amazon Promotion, Book Trailers, Plush Toys, and more.
Get expert insight before you commit to a full publishing package. The Pre-Publishing Report provides a preview of your book with preliminary cover art, sample interior pages, back-cover summaries, and a copyright title search. Ideal for authors who want professional guidance and a clearer vision of their book’s future.
Enhance your book with mechanical editing, custom cover design, and interior layout — professional, à-la-carte services designed to elevate your manuscript without committing to a full publishing package.
Transform your ideas into a finished manuscript with the help of a professional ghostwriter who captures your voice, story, and vision with clarity and impact — while you retain full rights and complete ownership of your manuscript.
Work one-on-one with an experienced writing coach who provides personalized guidance through regular meetings, detailed feedback on drafts, and expert support in structure, pacing, and storytelling — helping you strengthen your manuscript and stay motivated every step of the way.
Distribution is the phase where your finished book officially enters the marketplace, typically working in tandem with your promotion efforts. Once your book is released, Dorrance manages all aspects of fulfillment, processing orders placed through the Dorrance Bookstore, Amazon, Barnes & Noble, and other retail channels. Our team handles shipping, customer service, and inventory logistics so you can focus on being an author. If your book sells, you earn royalties, with transparent reporting and ongoing support throughout your book’s life cycle.