If you’re trying to navigate your way around this speed bump, check out these four book promotion tips to help you get back on your promotional path.

1. The world as we know it seems to revolve around social media. It’s where people share their lives, and for authors, it’s a great place to promote your book. One way to create a buzz around your work is to create attention-grabbing social images that include a quote from your book. Try to find a quote that would pique the interest of your target audience, and be sure to add your book’s title on the image so if your picture is shared on social media, so too will be the title of your work.
2. Another way to break past your promotional plateau is by engaging with others on social media, namely, Twitter. Participating in Twitter chats will help you provide valuable insight on your genre or your topic of interest. If you’re unfamiliar with the term Twitter Chat, it’s an event on Twitter that’s usually focused on one specific topic. During the chat, the content is usually directed by a moderator. This tip will require you to do a little research to find the right hashtag that your readers are using, and then to determine the most relevant upcoming chat session, but once you’ve found what you’re looking for, you’ll be opening yourself and your work up to a brand-new audience!
3. If we’ve said it once, we’ve said it a million times – promoting your book takes some out-of-the-box creativity. Consider running a scavenger hunt on social media where you give your followers clues as to where a copy of your book is hiding. Perhaps it’s in a local park or somewhere in the big city. Wherever it may be, get your followers excited, engage with them on social media and reward them once they reveal the hiding place. Another idea is to get a copy of your book included in The Little Free Library, so that community members can easily get their hands on it. The possibilities are endless if you’re willing to step outside of your comfort zone, so put on your thinking cap and think about how readers in your area are finding new books to ignite their passion for the written word.
4. Last but certainly not least, remember that promoting your book is a marathon and not a sprint. While we all want overnight success, it’s important to realize that promoting your book is part of the longer game. So while it may be difficult at times, if you persist and stay consistent, you’ll see that you can push through any promotional plateau.

We’ll leave you with this sentiment: “A river cuts through a rock not because of its power but its persistence.” Good luck!

Copyright Dorrance Publishing, 2017

The post Break Past Your Promotional Plateau with These Four Tips appeared first on Dorrance Publishing Company.

In the past, we’ve given you promotional tips via social media, radio interviews and various other events. In this blog, we’re adding on to the list and providing three creative ways to promote your work.

Get social.

Let’s say that you’ve established a presence on Facebook. You’ve been working tirelessly to create content that shows who you are as a person and an author, you’ve documented your journey, teased your work and now, you want to encourage your readers to join in on the efforts. A great way to promote your book is by encouraging your audience to do it for you! Urge your followers to share pictures of them holding your book. By doing so, you’ll be engaging with your community and tapping into their audience because your book will be on display to them as well.  When people participate, be sure to give them credit and repost their pictures on your page to acknowledge them for taking the time out of their day to do something for you.

Get blogging.

We mentioned before that it’s great to find writing friends who can help refine your craft and grow as an author. In the same vein, lean on these friends and consider guest posting on their blogs and vice versa. Not only will you be tapping into their audience, but, you’ll also be able to subtly promote your book and get your work and your name in front of a brand-new group of people. Don’t have a blog? Don’t worry – we can help you get your blog up and running with these helpful tips.

Get involved.

If you already have a LinkedIn page, great! If not, here’s a simple step-by-step guide on how to maximize your profile once it’s created.  Beyond your LinkedIn profile, another way to make the most of this social platform is to contribute your ideas and writing advice to groups on LinkedIn. Use the search tool to do some digging and uncover groups of people who are interested in your genre and niche. Once you’ve located a group, join it and get involved! Keep in mind that LinkedIn is a professional network so while you’ll want to stay true to yourself; you’ll want to write in a way that shows your expertise on a particular subject matter. Articulating your knowledge through well thought-out responses will help you gain credibility and in turn garner attention for you and your book.

If you’ve been looking for new and innovative ways to avoid overtly promoting your book and are focusing your efforts on finding the means to spread the word in a more subtle way, keep these three tips in mind and use them as a guiding force along your promotional journey.

Copyright Dorrance Publishing, 2017

The post Three Creative Ways to Promote Your Book appeared first on Dorrance Publishing Company.