 |  |  | | S E L E C T I N G A S U B S I D Y P U B L I S H E R |  | |
A subsidy publisher charges an author a fee to mechanically
edit, typeset, proofread, and manufacture a specific number of books
from a manuscript. Also provided for this fee is a limited and specified
promotional program with a defined budget, warehousing, and other
administrative services. A subsidy publisher can act as an intermediary
between the typewritten manuscript and the typeset book, the author
and the printer, the illustrator and the illustrations, the printer
and the bindery, the bindery and the warehouse.
As an author, you are probably aware of (and perhaps
have experienced) some of the problems of trying to get your work
published by a commercial publisher. Just having your manuscript read
by most commercial publishers is difficult and usually involves long
delays. Even if you consult with a literary agent or send your manuscript
to many commercial publishers, your efforts may go unnoticed.
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The primary reason for this situation is business economics. With mounting
costs of production and merchandising, the commercial book publishing
industry is taking fewer risks, becoming more oriented toward the best
seller aimed at the mass market and shying away from new or unknown
authors and books. The commercial publisher is more inclined to publish
books by established authors or well-known personalities even if not
written as well as other manuscripts it rejects. Excellent poetry or
works on specialized subjects may be turned down simply because the
market may be limited or regional. For every manuscript published, many
which deserve to be in print are not.
Upton Sinclair's The Jungle was rejected by five
publishers. James Joyce's first book of short stories was rejected by
twenty-two publishers. Ernest Hemingway's work was rejected. Jonathan
Livingston Seagull was initially rejected, as was The Godfather,
Love Story, and the recent best seller The Celestine Prophecy.
In contrast to a commercial publisher, a subsidy publisher
does not invest its own moneys in the publication of authors' works
and accepts most manuscripts for publication. A subsidy publisher does
not judge a manuscript, but instead, relies on an author's belief in
his or her own work and willingness to pay for publication, even when
wide distribution is unlikely.
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Subsidizing a book you have written can result in enduring
value on a personal level. Publishing your own book can be an effective
means for creative self-expression or sharing an experience with others.
It may also bring recognition and accelerate your career. If only
books considered to be potential best sellers were published, some
of our most important writers may not have reached their audiences:
George Bernard Shaw, Stephen Crane, Ernest Hemingway, Elizabeth Barrett
Browning, Alexander Pope, Lord Byron, Percy Bysshe Shelley, Alfred
Lord Tennyson, Edgar Allan Poe, Walt Whitman, Ezra Pound, T. S. Eliot,
Henry David Thoreau, and Rudyard Kipling all paid for the publication
of their first works.
Every year thousands of worthwhile books are financially
backed by universities, religious and business organizations, philanthropists,
and government agencies as well as by individual authors or their
sponsors.
Subsidy publishers offer authors, who otherwise may
find no hope of publication, a means by which they can have the satisfaction
of seeing their work in print.
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